Curbing franchisee failure: A systematic review of the empirical evidence

Franchisee failure is a major incidence that threatens the stability of franchise businesses globally. Yet there has been no synthesis empirical evidence in order to systematically understand factors increase likelihood franchisee failure. The diverse conceptualizations and discrepant causes have resulted fragmented literature. Through systematic review literature, an all-inclusive model for curbing developed – comprising single joint influencing factors. elucidates how mitigate optimize prospects survival.